Management and Marketing (HUM-x21)
Course Contents:
The concept and the elements of management: concept of management, Elements of management. The concept of marketing: define of marketing, the importance of marketing, The marketing system. Organizing of the marketing functions: Definition of organizing, the organizing of the marketing functions. Consumer behavior: The concept of the consumer behavior, the aspects of the consumer behavior, studying the markets. The product strategy: The product mix, the product life cycle, New products. The pricing strategy: The importance of pricing, Methods of pricing. Distribution strategy: Distribution channels, Distribution outlets. Promotion strategy: Advertising, Personal selling, Public relations.
References:
The concept and the elements of management: concept of management, Elements of management. The concept of marketing: define of marketing, the importance of marketing, The marketing system. Organizing of the marketing functions: Definition of organizing, the organizing of the marketing functions. Consumer behavior: The concept of the consumer behavior, the aspects of the consumer behavior, studying the markets. The product strategy: The product mix, the product life cycle, New products. The pricing strategy: The importance of pricing, Methods of pricing. Distribution strategy: Distribution channels, Distribution outlets. Promotion strategy: Advertising, Personal selling, Public relations.
References:
- Pride, Marketing Concepts, Baston, 1993.
- Stanton, Fundamentals of Marketing, New York, 1998.
- Kotlers, Marketing Management, Prentice Hall, London, 1999.