Management & Marketing (HUM-x21)

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Course Meeting Times:
Lectures: 1 sessions/week, 1.5 hours/session
Sections: 1 session / 2 weeks, 1.5 hours/session


Goals
After this course you will be able to:
  • Identify the fundamental concepts and theories of marketing.
  • Describe the variables, techniques and the processes used to segment markets.
  • Explain the elements of marketing mix.
  • Identify the ways in which management principles are applied in their field of practice.
  • Recognize the different types of management techniques, organizations and activities.
  • Distinguish communication methods in an organization.
  • Apply the key principles and tools that marketers use to deal with marketing problems.
  • Apply management topics as tools for finding solutions.


Related Courses
Related courses include:
Project Management  (HUM-x32)
Project (MDP-499)


Examinations:
 The final exam is 2 hours long.

Sections:
The purpose of the recitations is to give students experience in the subject by working out examples and expanding on the material presented in the lectures. Attendance and participation in the recitations is obligatory.

Homework:
Homework problems will typically be assigned every Section and will be due as specified in the assignments section. The problem sets will be provided in the assignments section. Late homework will be accepted but with maximum of half the grade given.
You may discuss the problems with others in class, but you must (a) write up your eventual solution independently, and (b) list the names of students with whom you discussed the problem set.


List of Topics:
  • Marketing: Managing Profitable Customer Relationships
  • Developing and Enacting Strategic Marketing Plans
  • Segmentation, targeting and positioning
  • Product Management.
  • Introduction to Management & Managerial Tasks
  • Decision making tree